Would you rather overlook privacy and share images with no limitations not just with friends but also with strangers? Bill Nguyen’s recently developed photo-sharing network that is suitably known as Color can do just that. Though relatively new, this application promises to catch a fairly good share of the market. To recall, Nguyen sold his music-streaming company Lala to Apple in 2009 for approximately $80 million. This new application that he created could be one more sure hit.
Color is a social networking app proposed for iPhone and Android devices. It allows you share your photos with any individual within 150 feet. One would find this photo-sharing application very like to other mobile apps like Instagram or PicPiz. The distinctive benefit of Color is its proximity-based sharing functionality. Observers say that it holds a far greater potential.
It only requires two users operating the application in the vicinity of each other to benefit from. By design, Color notes it and “records” the frequency of these “friendship” actions. In your contacts, the people you associate with most appears higher up on your list. The person’s position goes down when you hang out with him less often. Take note that it doesn’t make a difference whether or not you know these people you come physically close to most regularly. As long as they are within your “area of influence”, Color will treat them as friends.
Some users are frightened despite the great potential of this new app to create a new group of users. The reason is apparent, Color has no privacy controls. Any photo that you share is completely public, obtainable to all other users within 150 feet. If there are 50 other users inside this area, then all of them can see the photographs you post. The company may encourage users to respect so-called netiquette but the risk of abuse cannot be set aside.
A sizable amount of investment totaling $41 million has come from Sequoia Capital, m Bain Capital and Silicon Valley Bank. This significant funding from these companies gives a indication that Color has a vast marketing possibility. Just like other comparable apps, revenue would be generated from advertisements.
It could be securely projected that Color would achieve reputation in a short period. Some even say that it is already out of the question. Its potential to create an “elastic network” facilitates the user’s odds of finding more friends. Color has set a new standard in providing an option to those users who find difficulty in using the different social networking interface.
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