A squeeze page is a landing page, with the intention of getting your website visitor to sign up for your mailing list. That is its only motive – nothing more. It is not surely a sales page! You simply need them to sign up for your mailing list, nothing more. In light of that, many people start searching for all types of cool squeeze page ideas. They want something nice, something exceptional – but squeeze pages have been tested again and again, and there are certain key elements that make any squeeze page, regardless of how basic, work.
1. Short Copy
Making the copy on the page brief is commonly a better idea. Short copy not only makes it practical for the reader to see what is happening and what they are meant to do, but it also keeps all of the info and the opt-in fields ‘above the fold’ – which means, in the top section of the screen, so page views don’t have to scroll.
2. 4 Essential Ingredients
Firstly, you need an attractive headline. Try to make a headline that points out a question or challenge your target customer is facing.
Secondly, you should outline the benefits – what’s in it for them if they sign up for your list? Always inform them what they will be getting, and how it will benefit them. Write from the perspective of your client,
Third, you need a call to action. It’s not sufficient to just have the mailing form – you have to actually tell people what they need to do (for instance enter their name and email), and click on the ‘submit’ button.
Lastly, you need the opt-in form. Here, visitors will put their information and submit it to you. The less data you request, the more likely people will sign-up. The more information you look for, the more valuable the lead is because you will learn more about them. How you manage it depends on what you want to sell, now and then.
3. Incentive
The fanciest squeeze page ideas cost you nothing if you don’t have an attractive offer that gets people willing to sign up. Use some kind of incentive. Offer them a free report, article or application. Offer a mini email program, or a video. Whatever it is, ensure that it is something that your target visitor will want, and that it provides them with valuable information that they can’t find anywhere else. Look at who your ideal client is – now, what would be of worth to them? What could you offer them that would really be helpful in their case? The better your deal, and the more beneficial it is, the more they will believe you, and want to stay on your listing. And, eventually, they will want to purchase from you because they know you, and you have shown yourself to be trustworthy and helpful to them.
So leave behind all these fancy squeeze page ideas. If you have these crucial elements ready, you’ll get people signing up to your list and you’ll grow your prospect base with people who are perfect to what you’re offering.
Kent has worked from home for over 20 years. Check out his latest site http://www.ShoulderPurses.net for wonderful tips and information on Shoulder Purses.. Unique version for reprint here: Some Key Elements That Makes Squeeze Page Attractive.